"Empowering Carpenter Members as Change Agents"

The Mid-America Carpenters Regional Council, then known as the Chicago Regional Council of Carpenters, was "A positive force in building communities®" and undoubtedly remains so today. As communications director, I regularly promoted our brand and looked for unique ways to do so. After drafting this radio script, I worked with a Chicago news media outlet to put this on the air.

The voices belong to our union carpenters and apprentice training center instructors. The radio station offered voiceover talent as we discussed our strategic interests, but I saw this as an opportunity to recognize some of our best apprentices and Training Center instructors, give them a unique opportunity to contribute to the organization to which they union paid membership dues, and leverage these skilled individuals as change agents in a way that aligned with business objectives. Union carpenters help build communities, and they are the Council's greatest asset. Suffice to say, they found enjoyment and took pride in participating in this radio spot that aired throughout the Chicago area.

I Am Your Neighbor radio script.pptx

Download PPTX • 2.08MB

(Created by Don Scott while communications director with the Chicago Regional Council of Carpenters.)