You Are Invited

Please join us at the March 23 Town Hall to learn about our new, “reimagined” agency outsourcing model!

We have envisioned an exciting opportunity to bring efficiency and satisfying change to our agency outsourcing model that has been calling for improvement. Marketing Services leaders in collaboration with extended team members recently launched a reimagined agency model designed to yield better service, decreased expenses, less complexity, advanced creative output, and greater satisfaction.

The MPD move to a Gore-led multiple specialty agency model was further motivated by industry advisory experts who have identified a changing client/agency relationship landscape that is shifting toward multiple specialty agencies for expertise, cost efficiencies, flexibility, and adaptability.

Our agency pilots within the new program have shown exciting promise and, perhaps most importantly, very positive assessments from our Gore associates who have been involved in the evaluation process. I am very proud and appreciative of the vision and collaborative effort that have gotten us to this point. We are off to an incredible start, but much work remains. The challenge now is to sustain and build out this model, and with your help we can do just that.

Please join us at the March 23 Town Hall event to learn more!

Sincerely, Angie Nelis, Executive Sponsor

(Written by Don Scott for the change initiative's executive sponsor, delivered by email to the hundreds of employees affected by the change in how advertising and marketing resources and relationships are managed.)